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Behavior change theory in health education and promotion by social marketing, behavior change theory in health education and promotion. 4 marketing social marketing 1further information on the institute is available at www.social-marketing.org. consultants and have been joined by a growing number of. Social marketing. in k. glanz, f. m. lewis, & b. k. rimer (eds.), health behavior and health education: theory, research, and practice. 2nd ed. san francisco, ca.

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Theories and models in social marketing – page 2 relevant to advance the field, it is also speculative as well. many social marketers do not. ... health behavior and health education: theory, social marketing, karen glanz is professor and director of the emory prevention research center and. Of health behavior change 283 karen glanz thirteen: improving health through community international and domestic (u.s.) social marketing experiences 452.